Agadir's beautiful beach, which is very much the main reason why Agadir is worth visiting.

Is Agadir Worth Visiting? What I Loved (& Hated!) During My Trip

Read on to discover what Agadir is really like and what to expect.

If you’re planning a family beach vacation in the near future, then you may want to consider whether Agadir in Morocco is worth visiting or not.

Based around 3 hours south from Marrakech, Agadir is a popular beach location and offers a more relaxed, quieter experience compared to the hustle and bustle of Marrakech, Fez or Tangier.

I visited Agadir with my family for one week during Christmas 2024 and had no idea what to really expect. There were plenty of things I loved about this destination but one or two things I really didn’t enjoy – read on to find out more!

Plan Your Trip With My Recommended Resources:

🏨 Accommodation: I always use Booking.com
🚙 Rental Car: Discover Cars has the best car rental prices
❤️ Travel Insurance: I recommend using Visitors Coverage
✈️ Flights: Kiwi.com has the best prices on flights
📱eSIM: Airalo has a fantastic range of eSIMs

Is Agadir Worth Visiting?

Overall, YES – Agadir is definitely worth a visit. If you’re looking for a beach holiday with your family then it is an ideal spot and an interesting alternative to European beach destinations like in the south of Spain or the Canary Islands.

However, if you’re searching for an authentic Moroccan adventure then I wouldn’t necessarily recommend Agadir.

It is very much a beach resort location and although you can get a good impression of Moroccan culture, it’s not as rich an experience as other destinations in Morocco such as Marrakech, Essaouira, Chefchaouen or Tangier.

What I Loved About Agadir

Having said that, there is an awful lot about Agadir that I absolutely loved. Let me break down for you the highlights of Agadir:

Agadir’s perfect beach

What I loved most about Agadir was its beautiful beach, which will satisfy any sunworshipper in need of some vitamin D.

The beach in Agadir is 9 kilometres long in total and has perfect golden sands. It’s a very wide beach too and several of the main hotels opposite the beach offer private areas for their guests to relax on sunbeds.

Golden sands and blue skies at Agadir beach.
Golden sands and blue skies at Agadir beach.

My family and I spent a few afternoons chilling on the beach which is fairly quiet (except for the constant stream of sellers – more on which later).

It’s also a perfect destination for keen surfers as well, whether you’re an expert or beginner.

Ultimate Guide To Finding Hidden Hotel Discounts

Get your free guide by entering your name and email address.

    We respect your privacy. Unsubscribe at any time.

    Ideal family vacation

    As mentioned, Agadir is a perfect family vacation destination, especially if you’re looking for a nice beach break for a week or two. It’s different from other typical all inclusive beach destinations you find in Europe and is more affordable.

    With most hotels along Agadir beachfront offering all inclusive stays, there’s really not much need to stray too far from your hotel or the beach in all honesty.

    However, Agadir may not be the perfect destination if you’re a solo backpacker looking for that authentic Moroccan adventure.

    Agadir beach in very close proximity to my hotel.
    Agadir beach in very close proximity to my hotel.

    Top rated hotels

    Agadir has a string of excellent all inclusive 4 and 5 star hotels based right in front of the beach.

    My family and I stayed in a 4 star hotel in Agadir and overall we didn’t have too much to complain about. I absolutely loved the size and decor of our hotel which also offered a wide range of food options.

    The beautiful interior of my 4 star hotel in Agadir.
    The beautiful interior of my 4 star hotel in Agadir.

    A good introduction to Moroccan culture

    If you’ve never travelled to Morocco before then Agadir is a perfect destination for first timers interested in what life is like in this North African country.

    It’s not as overwhelming or intense as Marrakech but you can still get a good sense of what Moroccan culture is all about (especially if you decide to visit souk El Had market).

    What I Hated About Agadir

    To be honest, there was only a few minor aspects about Agadir that I strongly disliked during my trip:

    Sellers on the beach/promenade area

    As soon as I left my hotel and went for a stroll along the promenade next to the beach, I was hassled by several sellers every few minutes.

    Having visited Morocco before, I wasn’t shocked by this and it wasn’t too much of a problem.

    Morocco is a developing country after all, so you should expect locals and migrants trying to sell you everything from t-shirts to donuts and everything else in between.

    👉 Pro Tip: if you’re approached by a random person trying to sell you something whether in Agadir or any other place, it’s understandable that you’ll feel uncomfortable and maybe even scared.

    My advice is to just politely say ‘no thanks’ with a smile and continue walking. Unless of course you are genuinely interested in what they are selling.

    When my family went for a walk along the promenade one evening and were accosted by a woman begging for money for several minutes, it left somewhat of a bad impression.

    You can expect the same when trying to relax on the beach as well. Although each hotel has a private area on the beach that is roped off, there were still sellers walking up and down along the roped off area every few minutes.

    Lack of things to do in Agadir

    If you’re quite an adventurous traveller like myself then you may find yourself slightly bored after a few days sunning yourself on the beach in Agadir.

    And that’s because the truth is there’s a lack of things to do in Agadir apart from relaxing on the beach or around your swimming pool at your hotel.

    There are some nice restaurants and one or two places to visit that I would definitely recommend like Souk El Had market and Oufella Ruins. But other than that there’s simply not a lot else to do.

    But there are options in terms of day trips to Marrakech, the Atlas Mountains and Paradise Valley to consider, so it’s really not all that bad.

    Unreliable Wi-Fi

    This may not be true of every hotel in Agadir, but my 4 star hotel in Agadir had really poor wi-fi throughout pretty much the entire complex.

    My family and I were exasperated trying to connect with the hotel’s wi-fi throughout our week long stay. We would celebrate when we were online for 5 minutes only to be disappointed when the connection disappeared.

    It’s worth remembering when visiting Agadir that you are in a developing country so don’t expect everything to be fantastic quality, such as super fast wi-fi speeds that you’re used to back home.

    👉 Pro Tip: since my Agadir trip I have learned all about the wonders of e-SIMS! I recommend purchasing an e-SIM to make sure that you never have to worry about dodgy wi-fi when travelling abroad again.

    Top Things To Do In Agadir

    So now that I’ve convinced you that yes, Agadir is most definitely worth a visit, let’s explore what are the top things to do in this beautiful location:

    Relax on the beach

    As described already, the beach in Agadir is really the main attraction here and is the main reason why most people choose to visit – along with the perfect weather of course!

    I visited with my family during Christmas week and enjoyed nearly perfect weather every day. Temperatures reached a high of 28 degrees Celsius on Christmas Day, which was lovely!

    Enjoying Agadir beach during Christmas.
    Enjoying Agadir beach during Christmas.

    Go Golfing

    Agadir is also a great location to visit if you’re a golf fanatic. There are a total of seven golf courses and you can choose to stay at a golf resort to practice on your swing every day.

    The most impressive golf course in Agadir is probably Golf de l’Ocean which is a part of the Ocean complex and features a whopping total of 99 holes to play – a golfer’s paradise!

    Visit Souk El Had Market

    Agadir is home to the largest souk market in all of Morocco – Souk El Had. With over 400 stalls selling everything from spices to clothing to carpets and more, this is a fantastic introduction to Moroccan culture.

    I actually visited Souk El Had on Christmas Day and was blown away by the sheer size of the market. It’s like a maze walking past endless shops but it’s a great experience and a place I thoroughly recommend when visiting Agadir.

    Expect shop sellers to talk to you and try to convince you to smell some spices or sell you whatever it is they’re selling. But everyone is super friendly and there’s nothing to worry about in terms of being hassled for money or safety concerns.

    The main tower and entrance to souk El Had.
    The main tower and entrance to souk El Had.

    Explore  Agadir’s Oufella Ruins

    If you’re something of a history buff then a visit to Oufella Ruins is a must when in Agadir. This is Agadir’s old Kasbah (fortress) based on the hillside overlooking the beach and is considered the city’s main historical landmark.

    It’s a fascinating place to walk around the ruins and the views from here overlooking the beach, city and the ocean are absolutely breathtaking.

    The fortress dates back to the 14th century and is the only surviving monument of the earthquake that struck Agadir in 1960.

    Take the kids to Crocoparc

    If you’re looking for a day out with the kids then you can’t go wrong with a visit to Crocoparc. As you’ve probably guessed, this is a crocodile park and is home to over 300 crocodiles as well as lizards and reptiles.

    The zoo is open 365 days a year and is quite an inexpensive trip too. There is also a nice exotic garden to explore here, making Crocoparc a fun day out for all the family.

    Enjoy a day trip to Marrakech

    After a few days in Agadir you may want to experience one of the more livelier cities in Morocco. Thankfully, Marrakech is not too far away and it’s possible to take a day trip to this tourist hotspot.

    You can organize a day trip through your tour operator or choose to catch a bus to the city, which will take around 3 hours in total.

    Be prepared for an assault on your senses in Marrakech – it is not for the faint of heart! Expect plenty of interactions with sellers and locals as you wander through the main square and some of the popular souk markets.

    Jemaa el-Fnaa: the busy main square of Marrakech at night time.
    Jemaa el-Fnaa: the busy main square of Marrakech at night time.

    Get lost in nature at Paradise Valley

    If you’re more in the mood for a day out hiking in nature then the stunning Paradise Valley is a great option when on vacation in Agadir.

    Based in the mountains around 50 minutes from Agadir, Paradise Valley is exactly that – a beautiful area full of natural pools and waterfalls in between mountain cliffs.

    I recommend booking a private tour that includes a visit to the local village of Taghazout if you really want to immerse yourself in real Moroccan culture for a day.


    Agadir FAQs

    If you’re still not sold on a vacation to Agadir, then let me answer some of the most commonly asked questions about this fab place:

    Is Agadir safe for tourists?

    Yes, Agadir is very safe for tourists and there’s nothing to worry about in terms of safety.

    Although you may get hassled by local sellers on the promenade and beach area, there’s nothing to be afraid of and I saw several armed police walking along the promenade during my visit.

    Of course, petty crime happens everywhere so it’s best to stay vigil at all times as I always recommend.

    Are people friendly in Agadir?

    Yes, I had a very positive experience meeting locals in Agadir. I chatted to several sellers at Souk El Had market and even street sellers and everyone was friendly.

    Of course they’re trying to sell items to you to make some money, so this may be a false impression, but I didn’t have any negative encounters. Moroccan people in my experience are very hospitable and friendly.

    When is the best time to visit Agadir?

    I visited in December with my family and the weather was glorious! Temperatures were in the mid-20s (Celsius) for most of the week and I was wearing t-shirts and shorts most of the time.

    So I would definitely recommend winter as the best time to visit Agadir, but also spring and autumn would be nice too. Definitely avoid the summer months though – Agadir experiences extremely hot temperatures during this season.


    Conclusion: Why Agadir Is Worth Visiting

    So that concludes this blog post and hopefully answers all your questions you have as to whether Agadir is worth visiting or not. I honestly think that Morocco is such an underrated travel destination and Agadir is an overlooked gem too.

    It is in my opinion the perfect beach vacation for families and offers an interesting insight into Moroccan culture for first timers to this North African country.

    I hope you’ve found this guide to Agadir useful and you’re now ready for some much needed sun, sea and relaxation! Agadir is most definitely worth visiting if that’s the kind of vacation you’re craving – I can’t recommend it highly enough.

    You may also enjoy these blog posts about Morocco:|

    ➡️ Is Essaouira Safe? The Essential Guide To Morocco’s Coastal City
    ➡️
    Is Morocco Overrated? Everything You Should Know Before Visiting

    ➡️ Planning your trip? Here are my favourite resources:

    🏨 Accommodation: I recommend using Booking.com
    🚙 Rental Car: Use Discover Cars for the best car rental prices
    ❤️ Travel Insurance: I recommend using Visitors Coverage
    ✈️ Flights: Use Kiwi.com for the best prices on flights

    Recommended